Facing reduced in-office attendance post-COVID, Colliers engaged me and the Coveted Co. team to create a recurring series of events designed to surprise, delight, and engage the 6,000+ employees of Royal Bank Plaza, the iconic gold skyscraper in the heart of downtown Toronto. Each series spanned two to three weeks of programming, offering everything from complimentary services (manicures, life coaching) to brand activations (Eataly, Fever-Tree, Turkish Airlines) to social experiences (fashion designer panels, wine & cheese networking nights).

As the lead on the Colliers account, I developed event concepts and curated programming, coordinated vendors and brand partnerships, managed logistics and staffing, and provided on-site support for setup, strike, and guest engagement. Each event was fully branded and promoted through on-site print materials and digital assets, including placements on Pattison OOH networks.

The results spoke for themselves: 89% of employees reported seeing or experiencing the events, and 95% of those said they were likely to participate in future programming, fostering a more engaged and connected workplace community.

Photos / Tara Noelle, Mustafa Sheikh, Joshua Zuckerman