CHALLENGE / The Toronto International Film Festival (TIFF) is one of the most prestigious film festivals in the world. When it comes to town, everyone is vying for the attention of the entertainment world. St. Joseph Communications enlisted me and the Coveted Co. team to coordinate their annual “Hollywood North” event on the opening night of the festival, and make it the place to be.

SOLUTION / I researched and conducted targeted outreach to studios, publicists, and agents to put together a guest list of over 500 industry heavy-hitters. Gaining a firm grasp on the entertainment landscape, I then coordinated invitations and managed front-of-house operations onsite to ensure a smooth and safe check-in process (including training staff and handling talent relations).

RESULT / The evening was covered in Toronto Life and HELLO! Canada, and drew an impressive crowd including Andre De Grasse, Director X, and stars from buzzy films like Can I Get a Witness? and The Mother and the Bear.

PRODUCTION RELEVANCE / This project illustrates my ability to coordinate talent and media, navigate the entertainment landscape, and provide critical onsite support to ensure seamless operations.

Photos / George Pimentel