New restaurants are opening all the time. How do you cut through the noise? I worked with the Coveted Co. team on two launch events for new Italian restaurant Occhiolino, helmed by Drake’s former personal chef. From concept to execution, I spearheaded two launch events: an influencer and media preview, and an exclusive opening night celebration in collaboration with FASHION Magazine. The events (plus my broader PR campaign including influencer/media relations and strategic pitching) led to a reach of over 29 million across social, broadcast, print, and digital; and cemented the restaurant as a go-to destination in Toronto’s buzzy Little Italy neighbourhood.
Photos / Ryan Emberley, Kennedy Pollard, Matt Tibbo
End-to-end event production for an unforgettable restaurant opening.
EQUIPMENT COORDINATION
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VENUE SETUP AND STRIKE
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GUEST LIST AND CHECK-IN
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MEDIA AND INFLUENCER RELATIONS
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RUN OF SHOW MANAGEMENT
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EQUIPMENT COORDINATION / VENUE SETUP AND STRIKE / GUEST LIST AND CHECK-IN / MEDIA AND INFLUENCER RELATIONS / RUN OF SHOW MANAGEMENT /
PRESS
The Globe and Mail / Toronto Life / Foodism / Toronto Star / Designlines / Dezeen / Softer Volumes / BlogTO
